WHY YOU'RE USING THE WORD "REALTOR" WRONG

Today’s topic is something that’s common but so often incorrect: how people use the term Realtor. You’ve probably heard it mispronounced plenty of times, but there’s an even bigger issue with how people use it. Believe it or not, Realtor is a trademark of the National Association of Realtors, and that means it comes with some restrictions.

You can watch the full video above or skip to each section using the timestamps provided:

0:00 — Introducing today’s topic 

0:29 — There’s no “a” in the middle

0:50 — What “Realtor” means

1:23 — What’s the difference between a Realtor and a real estate agent?

2:44 — What’s the problem with not using it correctly?

3:32 — Other restrictions you need to know

4:52 — You could be infringing on their trademark

6:09 — Wrapping up

Click here to learn the top five things you should know about the Realtor trademarks. You can also follow this link to learn more about using the Realtor logo, and this link leads to a FAQ about the trademarks.

If you have any questions, feel free to call or email me. I’d love to hear from you.