Q: Why Is Video Valuable in Real Estate?

Here’s why we make Facebook Live home walking tours for our clients.

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Why are Facebook Live and video necessary in real estate?

First, let’s discuss video usage in 2020. Many people don’t know just how quickly video usage is growing. Watching videos and streaming on your phone or tablet is now extremely simple. Video is easy to absorb as a viewer; you just have to hit play.


Video is easy to absorb as a viewer; you just have to hit play.


68% of people prefer to watch a video about a new product, and homes are products in this sense. Also, 57% of all marketing today is video related. Out of that, Facebook takes up 34%, which is why we concentrate on Facebook Live; it has over 2.6 billion monthly active users in 2020. All this is why we started doing Facebook Live walking tours.

In these tour videos, we introduce your property, market it, explain its features, and show viewers all the rooms. A ton of power is packed into that one piece of marketing. YouTube comes in second in video marketing content, so when the Facebook Livestream is over, we put the tour video on YouTube. This is just one of our many marketing tools, and it’s becoming one of the most crucial ones.

If you’d like to find out how we list your home and give you a Facebook Live walking tour, please contact us via phone or email. We would love to help you.

Categories: San Antonio Real Estate.